Paid Media Specialist

The position offers an exciting opportunity to join a leading group in the tourism and hospitality industry. With a diverse portfolio of must visit activities and experiences, game lodges and hotels our clients marketing office stand as a beacon of innovation. A team of traditional and digital marketing experts collaborate to elevate brands and orchestrate unforgettable customer journeys. Key Responsibilities  Develop and implement innovative search media strategies to achieve business goals.  Take the lead in developing and executing impactful search media strategies across various platforms such as Google, Bing, Yandex, and more.  Conduct keyword research, ad copywriting, and campaign optimisation to drive qualified traffic.  Monitor campaign performance, analyse data, and make data-driven decisions to continuously improve results.  Collaborate closely with cross-functional teams to ensure alignment with overall marketing initiatives.  Stay up to date with industry trends, best practices, and algorithm updates to maintain a competitive edge.  Drive targeted traffic, optimizing campaigns for maximum return on investment, and delivering measurable outcomes aligned with the business objectives. Requirements :  Proven experience in managing search media campaigns, PPC, with a focus on Google Ads (and interest on other platforms like Bing)  Demonstrated track record of achieving and exceeding performance targets.  Strong analytical skills and the ability to interpret complex data to drive actionable insights.  Excellent communication and collaboration skills, with a keen eye for detail.  Google Ads certification or equivalent credentials are highly desirable.

Location: South Africa, ZA

Posted Date: 5/16/2024