Senior Director of Marketing

Company Overview Our client is a leading organization in the hospitality/tourism industry with a global presence and a commitment to innovation in customer experience and business growth. Position Summary We are seeking an exceptional Senior Director of Marketing who will lead the strategic direction of all marketing initiatives across our portfolio. This executive-level position requires a data-driven, analytical leader who can translate market insights into revenue-generating strategies while building a world-class marketing organization. Key Responsibilities Develop and execute comprehensive marketing strategies that drive business growth and market share expansion Lead data-driven decision making across all marketing channels, utilizing advanced analytics to optimize ROI Direct the creation and implementation of digital marketing campaigns with a focus on conversion and revenue generation Oversee market research initiatives to identify emerging trends, competitive positioning, and customer insights Manage a substantial marketing budget with accountability for measurable business outcomes Build and mentor a high-performing marketing team across multiple specialties Collaborate with Revenue Management, Sales, and Product Development to ensure cohesive commercial strategies Present marketing performance metrics and strategic recommendations to C-suite executives Qualifications 10 years of progressive marketing experience with at least 5 years in senior leadership roles Proven track record of driving business growth through data-informed marketing strategies Deep expertise in digital marketing, customer analytics, and performance measurement Experience in hospitality, tourism, or aviation sectors strongly preferred Strong analytical skills with the ability to translate complex data into actionable business insights MBA or equivalent advanced degree in Marketing, Business, or related field Excellent leadership abilities with experience managing diverse, cross-functional teams Outstanding communication and presentation skills at the executive level Competencies Strategic business acumen with commercial focus Analytical thinking and data-driven decision making Results-oriented with clear accountability for business outcomes Innovation mindset with ability to identify and capitalize on market opportunities Strong leadership presence and executive-level communication skills Location Berkshire (UK) Compensation Competitive executive compensation package including performance-based incentives aligned with business growth objectives. CONFIDENTIAL: This position description is confidential and for approved recruitment purposes only.

Location: Reading, GB

Posted Date: 4/28/2025