SEO Specialist: Drive digital visibility and organic growth through strategic search engine optimization

About Mindstix Software Labs Mindstix accelerates digital transformation for the world's leading brands. We are a team of passionate innovators specializing in Cloud Engineering, DevOps, Data Science, and Digital Experiences. Our UX studio and modern-stack engineers deliver world-class products for our global customers, including Fortune 500 Enterprises and Silicon Valley startups. Our work impacts many industries - eCommerce, Luxury Retail, SaaS, Consumer Tech, Health Tech, and Hospitality. A fast-moving, open culture powered by curiosity and craftsmanship. A team committed to bold thinking and innovation at the intersection of business, technology, and design . That’s our DNA. Roles and Responsibilities Mindstix is looking for a skilled and driven SEO Specialist to join our team. You are a results-oriented individual who enjoys crafting strategies that improve visibility, boost engagement, and drive meaningful outcomes. You take full ownership of your work, stay up-to-date with industry trends, and thrive in a collaborative, high-performance environment: Design and implement impactful SEO strategies in collaboration with cross-functional teams to improve search rankings, drive organic traffic, and enhance user engagement. Leverage advanced keyword research and competitor analysis to uncover growth opportunities and content gaps. Partner with content creators, designers, and developers to ensure SEO best practices are embedded across all digital assets. Monitor website performance and key SEO metrics such as CTR, bounce rate, crawl errors, and backlink profiles using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Perform regular technical audits to identify and fix on-page and off-page SEO issues such as broken links, duplicate content, and slow load times. Lead initiatives for structured data (schema markup), XML sitemaps, robots.txt, and mobile-first indexing to optimize technical SEO. Build and manage high-quality backlink strategies that strengthen domain authority and support long-term SEO goals. Demonstrate a data-first mindset that can interpret performance metrics and deliver clear, actionable reports to stakeholders. Stay informed about the latest SEO trends, algorithm updates, and industry developments to keep strategies competitive and compliant. Contribute actively to team discussions and knowledge sharing to help raise the SEO maturity across the organization. Qualifications and Skills Bachelor's or Master’s degree in Marketing, Communications, Computer Science, or related fields. 2 years of hands-on experience in SEO strategy and execution. In-depth knowledge of search engine algorithms, ranking factors, and best practices. Proven track record of improving organic rankings, traffic, and conversions through SEO techniques. Proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz. Strong understanding of on-page, off-page, and technical SEO. Familiarity with HTML, CSS, and website architecture from an SEO perspective. Ability to analyze performance metrics (CTR, bounce rate, backlinks, etc.) and derive actionable insights. Knowledge of schema markup, sitemaps, robots.txt, mobile-first indexing, and page speed optimization. Bonus: Exposure to local SEO, international SEO, and video SEO strategies. Preferred: Certifications in SEO or Digital Marketing (e.g., Google, HubSpot, Moz). Good to have: Experience in eCommerce environments with strong domain knowledge of digital retail, including SEO best practices across product catalogs, faceted navigation, conversion funnels, site architecture, and platform-specific considerations. Who Fits Best? You are passionate about organic growth and search visibility. You’re curious, data-driven, and proactive in identifying SEO opportunities. You bring a strong analytical mindset and problem-solving skills. You’re an excellent communicator who can explain SEO concepts to non-technical teams. You thrive in a collaborative, fast-paced environment and can work across cross-functional teams (content, development, design). You stay ahead of the curve by keeping up with the latest algorithm changes and SEO trends. You are detail-oriented with a strong sense of ownership and accountability for results. You enjoy turning insights into strategy and strategy into action. Benefits Flexible working environment Competitive compensation and perks Health insurance coverage Accelerated career paths Rewards and recognition Sponsored certifications Global customers Mentorship by industry leaders Location This position is primarily based at our Pune (India) headquarters, requiring all potential hires to work from this location. A modern workplace is deeply collaborative by nature, while also demanding a touch of flexibility. We embrace deep collaboration at our offices with reasonable flexi-timing and hybrid options to our seasoned team members. Equal Opportunity Employer Mindstix is committed to an inclusive and diverse work environment. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other legally protected status.

Location: pune, IN

Posted Date: 4/30/2025