Manager- Performance Marketing

About the company: http://www.wonderchef.in Wonderchef is the leader in the kitchen appliances and cookware industry. It is a professionally driven organization backed by private equity investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. Known for its innovation, quality and design, Wonderchef excels in aggressive digital marketing and an omni-channel distribution strategy. Position: Manager - Performance Marketing Reporting to: Performance Marketing Manager Education: B. Tech / B.E. Degree in any stream. Master in marketing will be an added bonus. Job Responsibilities: Assume complete ownership of the brand's performance marketing campaigns across e-comm, quick-comm, and D2C platforms. Leverage data and analytics for reporting and decision-making across platforms Build and deploy a structured experimentation framework for campaigns for growth and efficiency Work closely with product, tech, content, and e-commerce teams to identify bottlenecks and growth solutions for the digital business. Curate insights from advertising and analytics platforms like FB business manager, Google Analytics, and Google Ads manager, Amazon Pi, etc. on customer segmentation and journey. Daily campaign performance analysis by tracking key conversion metrics such as conversion rate, ACOS, and retention rates that improve current marketing and business practices Experience Profile: 4 to 5 years of experience in growth or performance marketing with a digital-first start-up, D2C brand, or a digital marketing agency. Solid experience and proficiency in running campaigns across advertising and social media platforms. Hands-on knowledge of campaign management tools and marketing automation tools Should have a high level of comfort with data and strong analytical skills Proven campaign experience and working with the creative and content team to get high-performing creatives Bias for action and ability to succeed in a rapidly changing environment

Location: mumbai, IN

Posted Date: 4/30/2025