Director of Sales and Marketing

Banyan Group is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans over 90 hotels and resorts, more than 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience. The Role Reporting to the General Manager and Field Sales Leader of the territories, this role will oversee and direct all aspects of sales activities with the objectives of bringing the hotel to market speedily and achieving RevPAR-oriented goals consistently. Such activities including but not limited to sales and marketing planning, promotional strategies and tactics, and overall accountability for the day-to-day effectiveness of the sales force. This role is based in Singapore and will be managing Indonesia, Bintan. Responsibilities The incumbent herein invests an average of 50% of time on leadership: Motivates the sales force effectively through performance-based recognition, and counsel productively to reverse deficiencies. Implement good account management and servicing practices in accordance to policies principles. Articulates and evaluates business objectives on a daily basis through departmental briefings and during weekly sales meetings. Provides oversight for the Catering Sales Strategies in coordination with the head of catering sales. Directs the development of effective public relations, advertising and promotional campaigns utilizing a variety of media resources to support the organization in reaching its stated objectives; PR strategies will be along the line with Corporate office. Provides direction, leadership and support to division staff; plan, supervises and evaluates work; develops, communicates and enforces policies, priorities, procedures and administrative standards; provide and support training and creates opportunities growth and development, defines job authorities, assigns accounts and market segment responsibilities; sets individual goals and establishes standard of performance; approves all personnel action, including promotions, demotions, discipline and involuntary termination Invests an average of 20% of time on the selling process: Grows an active database of accounts with comprehensive profiles in coordination with the hotels, sales force, and the Customer Relationship Management (CRM) team. Develops working relationships with Regional Marketing Offices and General Sales Agencies to solicit business opportunities. Implements an active selling program to improve system contribution via Central Reservations, branded and non-branded web channels and the Global Distribution System. Ensures seamless conferences and events from acquisition to delivery through the sales force and events teams. Conducts familiarization trips and site-inspections proficiently. Cross-sells all Banyan Group brands globally where possible. Attends tradeshows in related markets and overseas sales trips. Provides professional advisory to the Director of Sales. Invests an average of 10% of time on researching designated markets by: Directs the coordination of ongoing research of the travel industry local, regional, and international markets to detect market trends and uncertainties, and related information for development of new marketing strategies. Providing professional advisory to the General Manager and Field Sales Leader. Invests an average of 20% of time on revenue with the head of revenue management of the designated area of sales: Understands the dynamics of competing hotels, assigned or otherwise, to optimize positive and reverse negative impacts on our business strategies. Understands the total revenue impact of accounts on the hotels for better negotiation and yielding opportunities, and reviews business activities and its results to ensure goals are on pace. Produces, articulates, and implements the hotels’ sales and marketing plans effectively. Produces, articulates, and implements competitive pricing and selling strategies and tactics successfully in coordination with revenue management, marketing communications, and the sales force. Reviews selling, convention, and city event calendars to keep abreast of all demand generators. Ensuring that each property under the purview of the incumbent utilizes all necessary demand information when planning strategies. Directs the preparation of reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management, Booking Pace, Opera Reports, Sales Meetings and Marketing Meeting Minutes. On a quarterly basis, completes the sales and marketing audit Job Requirements Diploma or Degree in related fields Proven track record in Sales & Marketing within hospitality industry Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Sales and Marketing Industries Hospitality Referrals increase your chances of interviewing at Banyan Group by 2x Get notified about new Sales Director jobs in Singapore, Singapore . Sr. Director of Sales – APAC OEM Lead for Compute Business Global Account Director (CPG), Global Accounts Head of Sales, SEA & Hong Kong - InMobi Advertising. Regional Sales Director, Health Solutions Account Director, Sales - Group (Singapore) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/6/2025