Social Media Manager

Nyetimber is a pioneering luxury brand and multiple award-winning English sparkling wine producer. Our story is one of many firsts; we were the first to pioneer the now-established style of English sparkling wine; we were the first to grow the renowned grape varieties Chardonnay, Pinot Noir and Pinot Meunier in England exclusively for producing sparkling wine; and the estate where our vines were first planted, was first mentioned in the Domesday book of 1086 by its then Anglo-Saxon name “Nyetimbraha”. Quality is key to absolutely everything we do at Nyetimber and there is a constant strive for perfection. We produce exceptional sparkling wine, but always keep in mind that the reference to exceptional goes beyond wine, it extends to every touch point of the brand. We're looking for a digitally native, luxury-savvy social media & Influencer Manager to lead the organic social media and influencer strategy across two iconic brands: Nyetimber and The Lakes Distillery. This is a pivotal role focused on elevating brand storytelling, deepening community engagement, and cultivating tastemaker and influencer partnerships that drive awareness, resonance, and cultural relevance. Your main goal will be to plan and execute successful social media and influencer campaigns that reflect the needs of the business and work co-ordinately with all other digital channels for optimal funnel acquisition. You will also be responsible for the ongoing community management, whilst maintaining and growing Nyetimber’s global brand awareness and social media presence across a range of social media platforms. RESPONSIBILITIES: Organic Social Media Strategy & Execution Develop and execute channel-specific social strategies for all brand-owned social channels aligned to brand tone and business objectives. Own the organic social content calendar across both brands – balancing planned campaigns, brand moments, product launches, and reactive storytelling. Oversee content briefing and coordination with our agency partners to ensure visual output is consistent, elevated, and on-brand. Collaborate closely with PR, eCommerce, brand, and events teams to ensure integrated messaging and amplification across channels. Monitor trends, platform changes, and competitor activity to keep the brands ahead of the curve. Influencer & Tastemaker Management Lead the execution of the influencer strategy with a strong focus on fewer, deeper partnerships that align with luxury brand values. Identify, vet, and onboard tastemakers across wine, fine dining, luxury lifestyle, and high-end hospitality. Manage day-to-day influencer relations including comms, campaign planning, product gifting, and performance tracking. Organise and support immersive experiences (e.g. vineyard visits, distillery events) that deepen influencer affinity. Ensure all influencer activations reflect brand storytelling objectives – from luxury unboxing to long-form editorial-style content. Community Engagement Manage proactive engagement and community management across all brand-owned social channels. Foster an authentic, luxury tone of voice in all interactions with followers, fans, and community partners. Support the wider team with customer queries and sentiment insights emerging from social. Reporting & Analysis Report on organic social and influencer performance, supported by senior guidance. Monitor KPIs such as engagement rate, audience growth, brand sentiment, and influencer effectiveness. Use platform insights, UTM tracking, and qualitative feedback to continuously optimise strategies. QUALIFICATIONS & EXPERIENCE: Extensive experience managing organic social and/or influencer campaigns, ideally within premium or luxury brands. Proven successful track record in growing brands online through owned strategies Experience of using Google analytics to track attribution and success of digital campaigns and experience managing influencer campaigns. Excellent knowledge of social media marketing principles and brand management in the luxury field. Excellent understanding of content planning, briefing and collaborating with content creators and agencies. Experience in managing varied creative asset requirements for organic media. Experienced working with Luxury brands is essential and the drinks industry would be highly desired. A degree or professional qualification in marketing-related discipline is highly preferred. THE NYETIMBER EXPERIENCE: Be a part of the world renowned English sparkling wine and multi award winning wine producer. Work for a true British heritage brand Hybrid Working Policy (4:1 Office:Home) Beautiful central London office Excellent development, growth, and progression opportunities 25 days holiday Generous staff purchasing privileges. 5% Pension Life Assurance Simply Health Cash plan Perkbox

Location: London, GB

Posted Date: 5/9/2025