Marketing Manager - Communications

Add Flavor to Your Career and Life – Explore New Opportunities at Lee Kum Kee! Ready to bring fresh energy to your career? At Lee Kum Kee, we’re committed to your growth, offering a place where creativity and innovation thrive. If you're eager to make an impact and advance your career, apply today and start adding flavor to your professional life! ABOUT THE COMPANY Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards. Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 500 employees (Americas Zone Region). We are looking for the best and brightest talents to join our company and work together to bring the next level of success! POSITION SUMMARY Brand awareness build up among US mainstream via social and media activity in Tiktok; Co-work with agency and KOLs to create consumer centric content; Internal Relations: Category Marketing, Global Marketing, US zone Marketing Legal, Procurement, FA Functions External Relations: Tiktok platform TSP MCN/KOL JOB RESPONSIBILITIES KOL Resource Development & Management​ identify, onboard, and nurture partnerships with high-quality U.S.-based TikTok influencers/KOCs. Establish long-term collaborations to align with brand objectives. negotiate and finalize contracts, defining collaboration formats with agency (content co-creation, live streaming, challenges, etc.), and oversee end-to-end execution Content Strategy & Co-Creation​ develop content strategies that merge brand messaging with influencers’ creative styles, ensuring authenticity and alignment with U.S. cultural trends. collaborate with agency, influencers and internal teams (e.g., marketing, product) to refine scripts, product training, and storytelling frameworks Performance Analytics & Optimization​ track KOL campaign metrics (views, engagement, conversions) and conduct post-campaign analyses to refine strategies. leverage TikTok Analytics and third-party tools to optimize influencer selection and content delivery for maximum ROI Cross-Channel Integration​ coordinate with paid ads, live shopping, and other TikTok marketing initiatives to amplify brand visibility and sales. partner with regional agencies to expand influencer networks and ensure seamless execution REQUIRED EDUCATION and/or EXPERIENCE​ Language & Cultural Proficiency​ Native-level English fluency; deep understanding of U.S. social media trends and consumer behavior. Bachelor degree ​Experience​ 2 years in TikTok influencer marketing, e-commerce, or cross-border marketing, preferably in the U.S. market.Proven t rack record in managing influencer campaigns, including live streams and challenge collaborations. Core Competencies​ Expertise in TikTok platform algorithms, content trends, and creative storytelling. Strong negotiation skills to balance brand objectives with influencer creativity. Preferred Skills​ Background in foods, beverage industry. Familiarity with living shopping, affiliate marketing, and UGC-driven campaigns TRAVEL This position requires travel; most travel is outside the local area and overnight. Some of the travel may be international. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel, taste foods; and reach with hands and arms. WORK ENVIRONMENT This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. For out-of-area candidates, remote work could be arranged. It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Location: City of Industry, CA, US

Posted Date: 5/11/2025