Senior CRM Manager

We are seeking a Senior CRM Manager to lead and elevate our CRM strategy across the UK & US Restaurants. This role is pivotal in shaping how we engage with our guests, ensuring a seamless and data-driven approach to customer relationship management. This is an opportunity to shape CRM at a global best in class restaurant group. Reporting to the Digital Director you will be part of a dynamic and collaborative team with a culture of innovation, performance and quality. Key Responsibilities Develop and execute a robust global CRM strategy to drive customer retention, loyalty, and lifetime value across the UK and US. Lead the end-to-end migration to a new CRM platform, ensuring minimal disruption and maximising efficiency gains while optimising personalisation, automation, and customer engagement. Design and implement targeted, data-driven campaigns that enhance guest experience and revenue across digital and offline channels. Develop automated workflows, triggers, and journeys to engage customers at key moments in their journey, from acquisition to retention. Leverage customer data and insights to optimise CRM activities, measuring success through KPIs such as engagement, repeat visits, and revenue impact. Work closely with Marketing, Digital, Technology, and Operations teams to ensure CRM initiatives align with wider business goals. Ensure all CRM activities adhere to GDPR, CCPA, and other relevant data privacy regulations and compliance. Manage and mentor a growing CRM team, fostering a culture of innovation and performance. About You Proven experience in a Senior CRM Manager role within the hospitality, restaurant, or retail industry. Hands-on experience with CRM platform migrations and implementations. Strong knowledge of CRM tools, ESPs, automation platforms, and CDPs. Data-driven mindset with expertise in customer segmentation, personalisation, and analytics. Excellent stakeholder management and ability to influence cross-functional teams. Experience in managing global or multi-market CRM strategies is a plus. Strong understanding of GDPR, CCPA, and best practices in data privacy. Passionate about guest experience and customer engagement. What we offer you: Competitive Pay Rate Single Private Medical Insurance Wage stream employer-Employees can access up to 50% of wages before payday Access to our world-class training & development opportunities globally including WSET Accreditation Levels 1-3 Work with and learn from extraordinary culinary and front-of house talent in a diverse, energizing and professional restaurant environment A fantastic 50% staff discount on food and drink in UK restaurants 50% discount on Gordon Ramsay Academy classes & courses for you and Friends & Family 30% Discount on bookings for your Friends & Family in all UK Restaurants Preferential Room Rates at Gordon Ramsay Restaurants partner hotels MYNDUP - you can get up to 2 hours a month free, anonymous mental health support & wellbeing, counselling or therapy 50% off Membership to CODE which includes unlimited access to industry offers across restaurants, bars and hotels Lunch provided at Office Locations and in Restaurants If you have a passion for hospitality and are looking to develop your career in a best-in-class global restaurant group, we would love to hear from you. We do receive a high volume of applications and are only able to contact those who have been successful in moving to the next stage of the recruitment process. At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense. We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.

Location: London, GB

Posted Date: 5/24/2025