Brand Executive / Brand Manager

Rademon Estate Distillery is Northern Ireland’s first award winning craft distillery and home to Ireland’s most awarded Gin, Shortcross Gin, and a range of award-winning Whiskeys. Our products are a testament to our commitment to quality, tradition, and innovation, and we are passionate about sharing them with the world. Job Summary: We are seeking a motivated Brand Manager to help grow our presence across Northern Ireland. This role is ideal for someone with a passion for super premium spirits, a natural talent for building relationships, and a desire to be at the forefront of our brand’s growth. You will play a critical role in expanding our market reach by driving sales, engaging with customers, and representing our brand. Key Responsibilities: Sales Development: Identify, approach, and secure new business opportunities in bars, restaurants, off-licences, and retailers across Northern Ireland. Build and maintain strong relationships with key accounts, ensuring ongoing support and engagement. Conduct regular visits to clients to introduce new products, discuss promotional opportunities, and provide sales training. Brand Manager Duties: Conduct tastings and training, at our distillery or in-store and at events, to educate consumers and trade partners about our gin and whiskey. Lead and present Rademon Estate Distillery at industry events, festivals, and trade shows, promoting our products and brand story. Work with our marketing team to plan and execute local brand activations and promotional campaigns. Organise and host monthly events in trade accounts to drive consumer brand engagement Lead duty free and airport sales activity through tastings, staff training and brand engagement with the ultimate goal of growing sales. · Market Insights and Reporting: o Monitor competitor activity and consumer preferences, providing insights to inform sales strategies and product development. o Manage product stock levels and point-of-sale materials at customer locations. o Conduct regular analysis of all sales activity to allow the company to tailor future campaigns to achieve maximum benefit and engagement. o A flexible approach to working is essential, as you will be required from time to time to work evenings and weekends. o Show the ability to manage all aspects of your role within the business, with regular reports on projects and sales to be expected. o Journey Planning: Plan and manage your diary to ensure daily duties are planned efficiently and effectively. o Be the Best Partner through Amazing Engagement and Activation: Collaborate with On-Trade operators to implement programs and develop activities and events. o Amplify Our Brands: Collaborate with local and global brands. o Brand Advocacy: Assist the sales manager to devise and implement a commercial brand strategy to generate brand love across key on-trade influencers and bartenders in the top venues in Ireland through bespoke brand training and engagement. o As we are a small team, you may be asked to assist in other areas of the business during busy times. To apply for this role - please send your cv to sales@shortcrossgin.com We kindly ask recruiters not to contact us.

Location: Crossgar, GB

Posted Date: 6/14/2025