Brand Manager

Your day to day activities Define mid and long term brand opportunities and priorities Analyze consumer behavior and market data to evaluate performance and spot growth areas Ideate and validate the three year brand pipeline and concepts Own the global positioning, narrative, and pricing strategy of the Lavazza brand Define the brand visual identity and ensure consistency across all touchpoints Lead the development of brand communication toolkits, coordinating cross functional teams, guiding local markets in right strategies and marketing plans setting Collaborate with internal teams to ensure flawless execution of the brand strategy Work with global external partners and agencies to bring the brand vision Who We’re Looking For You have several years of experience in a similar role within the FMCG or Food and Beverage industry and a strong passion for brand building. You’re a strategic thinker with hands on experience in: Developing and executing marketing strategies aligned with business goals Leveraging industry trends, competitive analysis, and consumer insights to drive brand growth Conducting market research and analyzing consumer behavior using both qualitative and quantitative methods Crafting compelling brand messaging and ensuring consistent identity across channels Managing product lifecycles and launching new products that meet consumer needs Using analytics tools to monitor performance and generate actionable insights In Return We Offer Comprehensive welfare package including short working week during summer months Hybrid working policy (10days a month remote working) Company restaurant service Access to our corporate gym A fast paced and dynamic international context Ready to shape the future of one of Italy’s most iconic brands? Apply now and bring your passion to the table! torino LI-SC1 J-18808-Ljbffr

Location: provincia-di-torino, IT

Posted Date: 6/17/2025