Digital Pr

Social network you want to login/join with: Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and are we seeking like-minded people to join us in our great work environment. Based in Florence, the Borgo Lifestyle Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic Spa; Saporium Michelin star restaurant in Florence; Satori custom yacht; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide. We are seeking a creative and driven Digital PR & Brand Strategist passionate about lifestyle, hospitality and luxury. He/she is responsible for crafting compelling narratives, develops and executes online strategies to enhance brand visibility and build positive relationships with our targeted clientele. Main responsibilities: Plan and manage digital PR & marketing campaigns. Create, develop and implement unique storytelling to translate into strategic execution and achieve company goals. Ensure that the storytelling created is executed and aligned to the brand strategy and company vision. Develop and execute digital PR campaigns: craft and implement strategies to secure media coverage, build relationships with influencers, and manage online reputation. Stay updated with the latest digital trends, tools, and best practices to ensure the company remains competitive. Work closely with top management, and creative teams to ensure cohesive and consistence brand messaging. Analyse data and track results measuring the impact of PR efforts and adjust strategies accordingly. Candidate profile: Bachelor's degree in Marketing, Communications or related fields is considered as a strong plus. At least 4 years of experience in digital PR and brand strategy is a must. Mandatory experience in luxury brands within hospitality and/or lifestyle industries. Fluent in Italian and English is compulsory. Creativity and a keen eye for visual content is a must. Ability to multitask and manage multiple projects simultaneously. Knowledge of SEO and content marketing principles. Knowledge of Adobe programs is a must. Driving license is required. Frequent travels must be expected for this position. Details of the offer: Full time contract Starting date: June 2025 Please include your portfolio in the CV. J-18808-Ljbffr

Location: provincia-di-firenze, IT

Posted Date: 6/23/2025