Brand Ambassador - Tequila (GTA)

Position Summary: We’re seeking a charismatic, well-connected, and results-driven Brand Ambassador to lead advocacy and brand-building efforts for a premium tequila across Ontario, with a core focus on the Greater Toronto Area (GTA). The ideal candidate is a passionate expert in spirits and hospitality, capable of forging strong, authentic relationships with bartenders, key trade partners, influencers, and consumers. This is not a direct sales role—it’s about visibility, advocacy, and education. You’ll bring approachability, enthusiasm, and integrity to every interaction, working closely with commercial and marketing teams to amplify awareness and support account-level growth. Key Responsibilities: Trade Advocacy & Development (90%) Serve as the face of the brand in-market, cultivating deep connections with bars, restaurants, and distributor teams Deliver trainings, tastings, and trade events that authentically share the story and values behind the tequila Co-create and implement on-premise programs and signature serves that drive trial and awareness Champion best-in-class advocacy across key accounts, identifying growth opportunities in partnership with sales Marketing & Consumer Engagement (10%) Represent the brand at cultural events, festivals, trade shows, and consumer activations Support menu development and event batching Collaborate with local influencers, tastemakers, and content creators Spot opportunities for earned PR, partnerships, and local storytelling Qualifications & Requirements: Experience in spirits, brand advocacy, or hospitality Strong knowledge and appreciation of tequila and agave culture (preferred) Must reside in the GTA and be available for regular local travel and occasional out-of-town events Excellent communication and presentation skills Well-connected within Ontario’s bar and hospitality scene Entrepreneurial, self-motivated, and adaptable Personable, inclusive, and grounded in strong values Additional Details: Temporary contract through December 2025 Must be legally eligible to work in Canada Some evening and weekend work required

Location: Toronto, CA

Posted Date: 6/30/2025