Marketing Specialist (Built to Rent Projects) (Milan)

Dils entered the Italian Built to Rent (BTR) market as a first mover to set the standard as a professional operator of purpose-built residential buildings for rent on behalf of institutional investors. After creating an operating platform to manage BTR developments, we're now scaling up and quickly becoming the market leader with a portfolio of more than 1,000 units under management. Main Activities Within the Marketing & Communications area, the BTR Marketing Specialist will be part of the team that supports the BTR Department to manage the initiatives, dealing with the following activities : Definition of marketing plans for the BTR projects managed, effectively integrating online and offline tools; Development of ad hoc content for the different touchpoints (ads on portals and on Dils.com, content for digital campaigns, newsletters, DEM, brochures, landing pages, etc.); Management of ads on portals : content writing (copy and visual), uploading, analysis and reporting; Collaboration with the creative agency (internal or external) for the creation of new marketing tools or for the evolution of those already in use; Management of external suppliers (e.g. for communication activities, advertising, web development, OOH marketing, etc.); Monitoring and reporting on the progress and results of online and offline activities, providing timely analysis to share with the internal team and investors; Continuous comparison with the BTR team, to identify new marketing needs and opportunities; Analysis of market trends in the Real Estate sector, with a focus on the residential segment; Management of lead generation and contact nurturing activities; E-mail marketing : strategy creation, content creation and campaign management through the active campaign platform; Management of corporate social channels (LinkedIn, Facebook, Instagram), including planning, publishing and monitoring performance on the BTR initiative pages; Monitoring social media and customer care; Drafting editorial plans and content production for the various communication channels; Support in managing the editorial calendar, ensuring the timely publication of blog articles, newsletters and other digital content; Creation and management of content associated with new services and events to be advertised through our resident app connected to each individual initiative. Requirements Degree in Marketing, Communication, Economics or similar disciplines; At least 5 years of previous experience in similar roles. Experience in the real estate market and, above all, in the living / hospitality / student accommodation sectors is considered a plus; Excellent knowledge of digital and traditional marketing strategies; Excellent knowledge of English, both spoken and written; SEM, social media marketing, e-mail marketing and lead generation campaign management skills; Ability to create effective content for different touchpoints; Ability to work in a team and manage multiple projects simultaneously. Location Send your application Attach your CV (pdf) BROWSE Accepted formats : .pdf . Maximum file size : 20Mb . J-18808-Ljbffr J-18808-Ljbffr

Location: Varese, Lombardia, IT

Posted Date: 7/5/2025