Marketing Manager - Members Club

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a diverse portfolio including Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 81 venues across 26 countries, committed to delivering authentic and diverse hospitality experiences that bring people together worldwide. We are seeking a Marketing Manager to lead all marketing and communications efforts for a new Members Club opening in the iconic Torre Velasca building in Milan. This role is crucial for the pre-launch, opening, and growth phases, developing and executing impactful campaigns to increase brand awareness, member acquisition, engagement, and retention. The ideal candidate will have a strong background in luxury lifestyle, hospitality, fashion, or members club marketing. Main responsibilities include: Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies for the pre-opening, launch, and growth stages. Lead brand positioning and coordinate marketing campaigns across all channels, ensuring consistent messaging. Localize global strategies for the Italian market, manage budgets, content calendars, and production, and monitor market trends and performance to maximize ROI and brand growth. Member Communications & Engagement: Manage the complete member communication journey and collaborate with teams to promote programming via emails, newsletters, and in-app channels. Digital Marketing & Social Media: Oversee digital campaigns to enhance brand awareness, engagement, and lead generation. Manage content calendars and leverage data insights to optimize strategies and expand online presence. Public Relations & Third-Party Management: Act as the primary liaison for PR agencies, managing briefs, media requests, and reviewing deliverables. Creative Production & Asset Management: Oversee the creation of branded assets across digital, print, and visual media, ensuring quality and consistency. Coordinate with external partners and maintain an organized asset library. Administrative & Reporting: Manage marketing budgets, track campaign performance, report on key metrics, and ensure website content is current. Events & Partnerships: Collaborate with the events team to support signature programming, press events, influencer activations, and VIP experiences. Identify strategic brand partnerships and support influencer engagement to boost awareness and brand affinity. Qualifications: Bachelor's degree in Marketing, Communications, Branding, or related field. 5 years of marketing experience in hospitality (preferably members clubs), luxury lifestyle, fashion, F&B, or related brands. Proven success in launching new venues, communities, or membership programs. Excellent bilingual communication skills in Italian and English. Experience managing agencies, freelancers, and cross-functional teams. Strong knowledge of content strategy, digital marketing tools, and social media platforms. Passion for hospitality, culture, wellness, and community building through experiences. Benefits: Competitive salary; discounts across Sunset venues and more; opportunities for career growth with tailored development paths. This job posting is active and available. J-18808-Ljbffr

Location: Monza, Lombardia, IT

Posted Date: 8/19/2025