Senior Manager, Destination Experience

Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa Get AI-powered advice on this job and more exclusive features. The Senior Manager, Destination Experience is a key role responsible for driving the creative evolution of the resort’s brand identity and experiences. With a strong emphasis on ideation, storytelling, and visual execution, this role oversees high-impact projects and ensures the brand remains relevant, resonant, and future-ready. This role involves collaborating across departments managing brand experiences, and ensuring consistency in all branding efforts to elevate the brand's market position and reputation. This role bridges strategic brand thinking with hands-on creative leadership. Key Responsibilities Creative Strategy & Brand Evolution • Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth. • Support the Brand Refresh initiative, shaping the resort’s future-facing identity and positioning. • Develop and implement the Brand Guide, ensuring clarity, consistency, and creative excellence across all touchpoints. • Review and redefine evergreen brand assets, ensuring they reflect the refreshed brand and are adaptable across platforms. Project Oversight & Execution • Oversee all direct report projects, providing strategic direction, creative input, and quality assurance. • Manage key initiatives including but not limited to: • Hoarding: Design and messaging for high-visibility brand installations. • Entertainment: Creative development of branded guest experiences. • Partnerships: Ensure brand alignment in co-branded activations. Stakeholder Collaboration • Work closely with internal teams, external agencies, and vendors to bring brand concepts to life. Build strong relationships with key stakeholders to ensure alignment and success of branding initiatives. • Support the team in aligning creative outputs with broader brand strategy and business goals. • Mentor and guide team members, fostering innovation and excellence. • Champion a culture of creativity, collaboration, and continuous improvement. Success Metrics: • Delivery of a refreshed and consistent brand identity embraced across the resort. • Ability to activate brand guide that empowers consistent execution. • High-impact creative assets and experiences that elevate brand perception. • Effective oversight of direct report projects with measurable outcomes. Required Qualifications • Bachelor’s degree in Branding, Marketing, Design, or a related field. • Minimally 5 years of experience in brand strategy, creative direction, or experiential marketing. Required Skills • Strong portfolio demonstrating brand development, creative leadership, and storytelling. • Proven ability to lead multi-disciplinary projects with strategic and creative impact. • Excellent communication, presentation, and stakeholder engagement skills. • Hospitality, luxury, or lifestyle industry experience preferred. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Hospitality Referrals increase your chances of interviewing at Resorts World Sentosa by 2x Customer Success Manager/ Account Manager 202508 Business Development Manager - Travel Insurance Customer Success Manager, Commercial - APAC Service Delivery Manager (Customer Success / Post Sales) Customer Success Manager (CSM) - SAP Academy for Customer Success - Singapore (Hybrid) Onboarding Customer Success Manager - APJ (Singapore based) Senior Manager, Global Procurement, Talent Development Business Development Manager, Ocean Freight Reefer & Bulk, SG & MY Customer Success Manager, Demand GCR (f/m/d) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 8/29/2025