Regional VIC & Clientelling Manager Italy

Regional VIC & Clientelling Manager Italy Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren , Ralph Lauren Collection , Ralph Lauren Purple Label , Polo Ralph Lauren , Double RL , Lauren Ralph Lauren , Polo Ralph Lauren Children , Chaps , among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. The Regional Clienteling Manager is responsible for Clienteling for the region, working closely with the Regional Manager and Store Managers, building and maintaining the client portfolio by contributing to the collective and individual performance of the region's Clienteling KPI’s and objectives. To this end, he is responsible for the achievement of regional clienteling targets, supporting store managers and their sales team member through setting strategies, planning in-store moments activation and achieving challenging objectives following each step in the clienteling process and metrics: data capture, contactability, prospecting, client outreach, appointments, and top tier client engagement, retention and HNW acquisition. In partnership with the EMEA Clienteling team, launch and lead the execution of VIC development initiatives in-store to build an effective client-centric culture across the region, supporting stores in developing meaningful 1:1 relationships, leveraging all commercial and experience activations provided by corporate. Ensure that all Clienteling tools and activations are implemented, understood and leveraged at store level, driving key KPIs and maximizing ROI. In partnership with the EMEA Experience and Development team, develop and implement in-store programs to stimulate clienteling development and results. Work closely with the Regional Manager and Store Management to build an appropriate strategy and to select the right client profiles for local and global client activations in-store and off-site. Accountable for all Clienteling metrics for the region (data capture, Clienteling sales, client outreach, appointments, retention, etc.). Be an ambassador leading by example on all clienteling aspects, from welcoming clients to entertaining clients during in-store and off-site events. Ensure the successful adoption of the Clienteling app among store management and Sales Associates. Recruit new potential VICs within and outside of the store and develop a comprehensive acquisition strategy to accelerate HNW growth for Italy, leveraging key partnerships in alignment with Marketing/Clienteling. Recruit and acquire new HNW clients, delivering personalized and bespoke development plans. Drive effective prospect conversion rates across retail events. Provide training, motivation and coaching to all Store Managers and sales staff to upgrade their ability to create and develop strong relationships with clients. Retain and develop the existing VIC portfolio with a focus on HNW clients, building an effective client development strategy across all trade-in, up and cross opportunities. Constantly monitor and coach Sales Associates on data collection to enrich the database. Highlight the importance of customer retention and being a service-centric leader through role play, morning huddles and bespoke meetings. Proactively support to identify lapsing clients and implement actions to re-engage with them. Manage the regional store empowerment budget to treat VICs and enhance the in-store experience. Champion client experience and leading with luxury lifestyle. Own the client experience in-store, stimulating store teams to prepare, execute and follow up Private Appointments. Develop operational standard procedures for clienteling. Facilitate and support out-of-store lunches or dinners with VIC and deputy client advisor. Help the team to deep-dive client profiles, behavior and preferences to personalize the experience. Adhere to the Global Media and Social Policy with regard to exposure to events and customer data privacy. Qualifications 5 years minimum of Luxury Retail experience Deep knowledge and understanding of Luxury business, customers, competitors and products Previous people management experience In-depth knowledge of developing and implementing excellence in customer service and client relations Commercial awareness Ability to be proactive and self-motivated Flexibility with hours to suit the business needs Excellent verbal and written communication skills. Ability to communicate down, across and up within the organization. Excellent time management skills with the ability to prioritize workloads to meet deadlines Usable knowledge of computer software (MS Word, MS Excel, MS PowerPoint, MS Outlook). Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Retail Apparel and Fashion J-18808-Ljbffr

Location: Milano, Lombardia, IT

Posted Date: 9/5/2025