Restaurant Brand Promotion Specialist(Mandarin required)

Job Description Job Description Company Overview We are a fast-growing Chinese restaurant group headquartered in New York, operating multiple influential dining brands. By combining authentic Chinese culinary heritage with global trends, we deliver a one-of-a-kind dining experience to food lovers around the world. We are not just running restaurants — we are building a Chinese restaurant brand portfolio with global ambitions. If you want to join a passionate, creative team and witness a brand’s journey from great to extraordinary, this is your stage. Brand Promotion Specialist Key Responsibilities A. Brand Influence Building & Communication Drive brand visibility and influence across multiple channels and consumer groups, ensuring a clear and distinctive brand image. Plan and execute storytelling initiatives, value proposition communication, and cultural messaging to strengthen market recognition and customer loyalty. Continuously expand brand exposure within Chinese communities, the mainstream U.S. market, and through cross-industry collaborations. B. Event Planning & Execution Develop and execute online and offline promotional events (product launches, holiday campaigns, membership activities, cross-industry collaborations) in line with the annual brand plan. Draft event proposals, design workflows, and manage budgets to ensure seamless execution. Supervise on-site implementation to ensure alignment with brand positioning and desired impact. C. Online Promotion & Operations Plan and execute campaign strategies on social media platforms such as Instagram, Facebook, Xiaohongshu, and TikTok. Write promotional content and collaborate with design and media teams to produce campaign assets. Monitor campaign performance data, analyze effectiveness, and provide optimization recommendations. D. On-Site Event Execution Oversee event setup, including materials, venue coordination, and process supervision. Maintain order at event sites, ensuring a high-quality customer experience. Collect attendee feedback for continuous improvement. E. Cross-Department Collaboration Work closely with Operations, Design, Marketing, and Supply Chain teams to align event needs and details. Coordinate with external partners (media, venues, vendors) to ensure resources and support are secured. F. Data Analysis & Post-Event Review Compile and analyze event performance data (attendance, sales conversion, social media engagement, etc.). Summarize highlights and areas for improvement, producing post-event reports for future reference. Qualifications Bachelor’s degree or above in Marketing, Business Administration, Advertising, Brand Management, Integrated Marketing Communications, Business Analytics, or Digital Marketing. Hands-on experience in brand influence building and communication, with a proven ability to translate brand values into effective messaging; successful brand building and communication case studies required. 2 years of experience in brand promotion, event planning/execution, or marketing operations. Proven track record in successfully planning and executing online or offline events. Familiarity with both online marketing channels and offline event workflows, with end-to-end project management skills. Strong execution ability and communication skills; capable of driving collaboration across multiple stakeholders. Solid copywriting ability and commercial aesthetic sense; able to produce promotional content independently. Proactive, responsible, resilient under pressure, with a strong sense of innovation. Fluent in Mandarin; excellent proficiency in English . Job Type: Full-time Benefits: Employee discount Flexible schedule Experience: Branding: 1 year (Required) restaurant marketing: 1 year (Required) Language: Mandarin (Required) Company Description "Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!" Company Description "Join our fast-growing multi-brand restaurant group, where great company culture meets exciting career growth opportunities!"

Location: New York, New York, US

Posted Date: 9/18/2025