Mytheresa

Head of Global Product Content & Localization (f/m/d)

Job Location

Milano, Italy

Job Description

Overview Head of Global Product Content & Localization (f/m/d) to be based in our Milan office. What You Will Do Define and oversee the global strategy for product copy — including descriptions, feature naming, and experience listings. Maintain and evolve Luxexperience’s product tone of voice, ensuring it aligns with the brand’s luxury positioning and user experience principles. Partner closely with Marketing and Buying Teams to deliver high-quality, conversion-driven copy throughout the user journey. Lead the global localization function for product copy, ensuring linguistic excellence and cultural relevance across all supported markets. Develop scalable localization workflows, integrating technology solutions (TMS, MT, AI-assisted tools) with human linguistic expertise. Oversee translation vendors and freelance linguists, enforcing brand standards and regional accuracy. Drive “transcreation” (creative localization) for key experiences, ensuring emotional and cultural resonance beyond literal translation. Establish global product content guidelines, tone-of-voice documentation, and glossary management systems. Implement editorial QA processes to guarantee linguistic quality, factual accuracy, and brand compliance across all languages. Conduct regular audits of live product content to identify optimization opportunities and ensure content consistency. Collaborate with Data and Insights teams to test and optimize copy for engagement, comprehension, and conversion performance. Work with Marketing to align product copy with campaign narratives and seasonal launches. Build, mentor, and scale a global team of product writers, localization managers, and editors. Manage external localization vendors, linguists, and QA partners. Track and report KPIs around content velocity, translation quality, and time-to-market. Who You Are 10 years of experience in product content, UX writing, or localization for a global brand (preferably luxury, travel, hospitality, or lifestyle tech). Proven leadership of international copy and localization teams across multiple languages. Strong understanding of content systems, TMS platforms, and localization workflows. Exceptional writing and editing skills; able to balance luxury tone with clarity and usability. Experience partnering with Product, Design, and Engineering teams in agile environments. Passion for cultural nuance, linguistic quality, and customer-centric storytelling. Deep appreciation for tone, precision, and the emotional power of language. Cultural sensitivity and empathy for global audiences. Strategic yet hands-on leader with a collaborative, detail-oriented mindset. Comfortable managing ambiguity and scaling operations in a fast-paced environment. What We Offer Up to 37 days of holiday (including ROL and festivita’ abolite), depending on the length of service, starting with 33 days Language & e-learning courses Staff discount of up to 30% Ticket restaurant Access to LinkedIn Learning Discounted membership for selected sports platforms & gyms Individual support on mental health & well-being Social Day Employee Share Purchase Plan Seniority level Executive Employment type Full-time Job function Product Management and Marketing Industries Retail Luxury Goods and Jewelry J-18808-Ljbffr

Location: Milano, Lombardia, IT

Posted Date: 10/13/2025
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Mytheresa

Posted

October 13, 2025
UID: 5443953255

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