Marketing & PR Manager - METT Milan Torre Velasca

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 81 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world. From the Sunset Hotels & Resorts division, we are seeking a creative, strategic, and brand-oriented Marketing & PR Manager for METT Milan Torre Velasca , our new Residences & Suites project located in the iconic Torre Velasca , in the heart of Milan. Main responsibilities Brand Positioning & Concept Communication: Develop and execute creative marketing strategies to elevate the identity of the property within the luxury lifestyle and hospitality space, ensuring alignment with brand standards and values. Marketing Operations & On-Site Activation: Ensure the effective execution of all marketing operations on-property, coordinating closely with department heads to align campaigns, brand materials, and guest-facing communications. PR, Press & Media Relations: Plan and manage public relations initiatives, including organizing press trips, liaising with media contacts, and securing coverage across relevant print and digital platforms to increase brand visibility and reputation. Social Media & Influencer Marketing: Oversee the management of all social media channels, ensuring engaging and on-brand content. Build and nurture collaborations with key opinion leaders, influencers, and brand ambassadors to drive awareness and engagement. Website & Digital Presence: Manage the official website content and updates, ensuring accuracy, brand consistency, and optimal user experience. Coordinate with digital partners to improve visibility, SEO, and traffic performance. Strategic Partnerships: Identify and manage partnership opportunities with local and international brands, lifestyle platforms, or destination initiatives that align with the property’s positioning and enhance guest experience. Market Research & Consumer Insights : Monitor market trends, competitors, guest behavior, and industry developments to identify opportunities and recommend product, service, or campaign enhancements. Budget Management & Planning: Develop the annual marketing budget and oversee day-to-day expenditure, ensuring efficient use of resources and ROI on campaigns and partnerships. Sales & Promotional Campaign Support: Support the development and implementation of sales campaigns and trade promotions in coordination with commercial teams to drive bookings and revenue growth. Content Development & Messaging : Ensure consistent and high-quality content creation across all channels (print, digital, social), aligned with brand tone and audience expectations. Reporting & Performance Analysis : Collect and analyze data related to campaigns, guest engagement, and digital performance; prepare regular reports and make data-driven recommendations. Qualifications Bachelor’s degree in Marketing, Hospitality or a related field Minimum 3 years of proven experience in a Marketing leadership role within 5* luxury hotels, lifestyle hospitality or luxury Retail brands. Proven track record in developing and executing successful multi-channel marketing and PR campaigns, ideally in lifestyle hospitality, luxury travel, or high-end consumer brands. Fluency in English and Italian; additional languages are a plus Good business awareness including external markets and competitor positions Strong planning and budgetary skills Solid knowledge of digital marketing tools, content strategy, and social media management platforms (e.g. Meta Business Suite, Instagram, LinkedIn, etc.). Experience in influencer marketing, media relations, and organizing press trips or brand activations. Strong understanding of brand positioning, guest experience, and storytelling within the luxury sector. Excellent communication and presentation skills, with the ability to build strong relationships with internal and external stakeholders (media, influencers, agencies, partners). Benefits Competitive Salary. Discounts Across Sunset's Venues and More: Experience the Sunset lifestyle to the fullest with exclusive discounts at all our venues and beyond. Career Growth Opportunities: Your professional journey is our priority. Elevate your career with tailored growth opportunities that align with your ambitions. You can learn more about our company: https://www.metthotelsandresorts.com/milan/ & https://www.sunsethospitality.com/ J-18808-Ljbffr

Location: Milano, Lombardia, IT

Posted Date: 10/14/2025