Marketing & Events Coordinator

Overview Our client is seeking a dynamic and experienced Marketing & Events coordinator to plan, promote, and deliver its flagship seasonal events - Halloween and Christmas - which are central to the businesses visitor offer. This role combines hands-on event management with creative marketing expertise, ensuring memorable guest experiences while driving visitor numbers and revenue. Key Responsibilities · Develop and implement integrated marketing and events strategies for Halloween and Christmas, aligned with the business brand and objectives. · Conduct competitor analysis and market research to identify opportunities for growth, innovation, and audience engagement. · Work closely with management to set seasonal goals and key performance indicators (KPIs). Event Management · Coordinate the planning and delivery of all aspects of the Halloween and Christmas programmes. · Oversee logistics: site layout, design, ticketing, signage, security, health & safety compliance, and staff scheduling. · Liaise with performers, suppliers, contractors, and community partners to deliver high-quality experiences. · Monitor event performance and capture visitor feedback for evaluation and improvement. Marketing & Promotion · Create and execute multi-channel marketing campaigns (digital, print, PR, partnerships, and influencer outreach). · Produce engaging content, storytelling, and imagery to showcase the castle's unique seasonal experiences. · Manage media relations and community partnerships to maximise exposure and goodwill. · Oversee the businesses event webpages, social media platforms, and email marketing for seasonal campaigns. Financial Management · Track ticket sales, visitor data, and campaign metrics to report performance against targets. Person Specification Essential · Proven track record in marketing and event management, ideally within hospitality · Strong organisational skills, with the ability to manage multiple projects under pressure. · Excellent communication and stakeholder management skills. · Creative thinker with experience in campaign development and storytelling. · Hands-on, adaptable, and willing to work flexibly (including evenings/weekends during event delivery). Desirable · Knowledge of the tourism, heritage, or cultural attractions sector. · Experience in managing large-scale seasonal events (e.g. Halloween trails, Christmas light shows, festive markets). · Familiarity with North Wales tourism audiences and networks. Contract & Benefits · Contract: Fixed-term, immediate start until January 2026. · Hours: Full-time with flexibility required around event periods. · Salary: Competitive, dependent on experience

Location: Abergele, GB

Posted Date: 11/4/2025