Marketing Performance Specialist EMEA

About the Company Hello! Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are PPGFamily, together we are building a legacy. You don't need to be from this industry, you do need to be passionate. Our promise to you: - We will respect and value your background and perspectives - We will work together with integrity - We will share our incredible pride for job, company, and industry What we ask of you: - Bring passion to all that you do - Listen, move fast and think innovatively - Speak up, have ideas, and share them - Believe in customer service, and treating every person with kindness As industry leaders in innovating global airport hospitality, you will work with colleagues from all parts of the world for a truly global experience. You will help and craft services and facilities in over 200 locations in more than 60 international airports across the world. Who we are: We were established in HK in 1998 by someone who understood the value of an airport lounge and felt that the experience shouldn't just be limited to a closed-circuit group of travelers. Through the years we have worked incredibly hard to create an experience that is both accessible and quality. Almost 25 years later we now span four core business segments: airport lounges, airport terminal hotels, airport meet & greet services, and a range of airport dining concepts. In addition to our own brands, PPG provides airport hospitality solutions to leading airlines, alliances, and corporates around the world. Here are a few names you might recognize: Cathay Pacific Airways, Singapore Airlines, Lufthansa, etc. With the future of travel always insight, we created Smart Traveller, a mobile-app rewards program underpinned by in-house technology. We are fast-moving and always evolving to drive our purpose of making travel better. Join our family today. Together, we'll make travel better. JOB SCOPE Drive customer acquisition and revenue growth through performance marketing channels including Google, Meta, Microsoft, and programmatic platforms. Optimize campaigns for efficiency and ROI using data-driven strategies, predictive modeling, and A/B testing. Collaborate cross-functionally to enhance ad creatives, landing pages, and booking funnel performance. Leverage analytics tools to report on KPIs and build dashboards for internal stakeholders. Support segmentation and targeting efforts to improve personalization, retargeting, and conversion rates. JOB RESPONSIBILITIES 1. Performance Marketing & Channel Execution Plan, manage, and optimise paid acquisition channels, including Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms Run and optimise SEM initiatives with strong attention to CTR, CPC, CPA, and ROAS Coordinate with affiliate networks to grow publishers, and maximise reach and conversions Collaborate with content and creative teams to develop ad copies, landing pages, and campaign assets 2. Data Analytics & Reporting Track and report on campaign and web performance, i.e. traffic, conversions, funnel behaviour, bounce rates, channel attribution, etc. Build dashboards using GA4, Looker Studio, Power BI or similar tools to visualise KPIs for internal stakeholders Support data-driven campaign planning with predictive models, historical trends, and A/B testing 3. Conversion & Booking Funnel Optimisation Analyse booking funnel performance and identify drop-off points or friction Recommend and support A/B tests, landing page improvements, and CRO strategies in coordination with UX and tech teams Align efforts with revenue and product teams to match demand with offer strategy 4. Segmentation & Targeting Analyse customer segments, i.e. first-time vs. repeat bookers, markets, membership, channels/sources, etc. Provide insights for audience targeting and personalisation efforts Help refine retargeting and lookalike strategies based on user behaviour and engagement patterns JOB REQUIREMENTS Degree holder in Marketing or related disciplines. Minimum of 3-5 years marketing experience in managerial level, preferably in hospitality or aviation industry. Dynamic, resourceful, result-driven with the capability to articulate business objectives in a compelling manner. Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally. Excellent project management and time management. Team player yet able to work independently. Good command of spoken and written skills in English additional languages like Arabic and/or any European language is an advantage Based in UK.

Location: City of London, London, GB

Posted Date: 11/5/2025