Social Media Lead

Position: Social Media Lead Reports to: Senior Brand Manager Location: 3 days in London office, work from home with some travel to restaurants required Salary: Starting at £36,000 pa, plus bonus and benefits The Role At ASK Italian, we believe in the power of food and connection – the joy of sharing great dishes, good company and genuine moments around the table. As our Social Media Lead, you’ll bring that spirit to life online. You’ll be responsible for how ASK Italian shows up across social media – creating content that celebrates our food, our people and our full-hearted Italian energy. From planning and producing posts to collaborating with creators and shaping campaigns, you’ll turn everyday moments into stories that make people smile and remind them why they love dining with us. This is a high-visibility, creative and hands-on role at the heart of the marketing team. You’ll combine big ideas with everyday delivery – leading our social presence, collaborating with creators and supporting paid campaigns so our stories reach and resonate with the right audience. In partnership with our Brand, Food and Design teams, you’ll help more guests discover, enjoy and return to ASK Italian. Success in this role means growing a vibrant, engaged community around ASK Italian through content that feels real, relevant and full of heart. You’ll bring creativity and curiosity to everything you do, helping our social channels become a true reflection of the brand: warm, joyful and unmistakably Italian. Your work will build awareness, inspire loyalty and make ASK Italian one of the most talked-about casual dining brands online. Key Responsibilities Social Media Strategy & Management Shape and manage ASK Italian’s social media plan, ensuring content supports brand, menu and trading priorities. Define content pillars, tone of voice and posting cadence that reflect our brand personality. Support planning and delivery of paid social activity alongside our Brand team, ensuring organic and paid work together seamlessly. Use insight, trend analysis and audience data to evolve our approach and spark fresh ideas. Stay ahead of social trends, platform developments and audience behaviours – sharing learnings across the team and guiding our external agencies to keep ASK Italian current and relevant. Content Creation & Channel Management Lead day-to-day activity across Instagram, TikTok and Facebook – from planning and posting to community interaction. Capture and edit engaging content in our restaurants, showcasing our food, people and atmosphere in authentic ways. Write and edit copy that feels warm, distinctive and true to our tone of voice. Collaborate across the team to create high-quality, on-brand content. Creator & Influencer Partnerships Support the development and delivery of ASK Italian’s influencer and creator programme. Identify and nurture relationships with creators who reflect our audience and brand values. Manage content delivery and performance tracking with agencies and partners. Performance & Insight Monitor and analyse both organic and paid performance across channels, turning data into clear insights and actions. Report on engagement, reach, sentiment and follower trends. Use insights to refine content and continually improve performance and creative impact. Collaboration & Brand Integration Partner with Brand, Food, Design and Operations teams to ensure social storytelling reflects our latest campaigns, menus and moments. Champion social media within the business, sharing results, insights and best practice with the wider team. Contribute to photoshoots, events and brand activations as part of the wider marketing calendar. Experience Required 2–4 years’ experience managing social media or content creation for a consumer-facing brand (hospitality, retail or food preferred) – we welcome applications with either in-house or agency experience. Proven ability to plan and deliver social content that drives engagement and builds community. Confident creator – able to capture and edit short-form video, photography and stories that feel fresh and authentic. Strong understanding of social media platforms, algorithms and emerging trends. Experience collaborating with agencies, creators and influencers. Understanding of paid social principles and experience supporting boosted or paid campaigns preferred. Proficient in TikTok, Meta and creative tools for content creation and performance tracking. Able to translate insights into clear next steps. A degree in Marketing, Media Studies, PR or relevant experience is welcome but not essential. A passion for food, creativity and culture! Skills and Behaviours Creative & Curious – brings fresh ideas, a strong visual eye and a natural feel for what works on social. Trend-Led – stays ahead of cultural moments, platform updates and emerging content styles. Hands-On & Highly Organised – plans, creates and delivers content with pace, precision and care. Insight-Driven – uses data and audience feedback to guide decisions and refine performance. Collaborative – builds great relationships across teams and agencies, open to feedback and ideas. Authentic Storyteller – confident writing and creating content that feels real, warm and human. Commercially Aware – understands how social contributes to brand growth, loyalty and covers. Full-Hearted Spirit – positive, energetic and proud to bring ASK Italian’s values to life everyday.

Location: London,, GB

Posted Date: 11/5/2025