VP, Consumer Insights

Job Description Role Summary The Vice President of Consumer Insights is responsible for leading our clients enterprise-wide guest/consumer insights function. This leader will design, execute, and synthesize quantitative and qualitative research to drive data-informed decision-making across marketing, guest experience, revenue management, and product strategy. The role requires a strong blend of analytical acumen, strategic thinking, and storytelling ability to translate complex insights into actionable recommendations for executives and business units. Key Responsibilities Guest Insights & Research Design, field, and analyze ongoing and ad hoc guest research studies, including monthly and quarterly tracking surveys (awareness, consideration, familiarity, preference, GSAT, and NPS). Lead the formulation of survey instruments—ensuring methodological rigor and alignment with business objectives. Develop and manage dashboards and deliverables that communicate insights clearly and persuasively across levels of the organization. Partner cross-functionally with marketing, operations, digital, and strategy teams to embed guest insights into all aspects of the business. Strategic Leadership Serve as the company’s internal expert on guest sentiment, brand health, and behavioral trends. Translate data and insight into executive-ready narratives that influence strategic priorities and capital allocation. Champion a culture of data-driven decision-making and continuous learning throughout the marketing and commercial organizations. Identify emerging guest behaviors, market shifts, and category opportunities through predictive analytics and trend monitoring. Qualifications 10–15 years of progressive experience in consumer insights, analytics, or strategy—preferably within hospitality, travel, entertainment, or a consumer-facing brand. Experience leading both qualitative and quantitative research programs end-to-end (formulate, field, analyze, and report). Demonstrated experience working with or managing data science functions, including model development and vendor relationships. Strong background in marketing measurement (MMM, attribution, awareness/conversion funnel tracking, churn). Consulting experience (management consulting or marketing analytics consulting) strongly preferred. Proven ability to translate insights into actionable strategies with measurable business impact. Exceptional communication, visualization, and executive presentation skills. MBA or advanced degree preferred but not required. Core Competencies Strategic Storytelling: Translates complex data into simple, compelling narratives. Cross-Functional Leadership: Builds influence across marketing, CRM, and operations. Analytical Depth: Strong command of data visualization, segmentation, and modeling. Guest-Centric Mindset: Passion for understanding consumer motivations and behaviors. Operational Excellence: Disciplined project management with an ability to manage multiple workstreams simultaneously

Location: Miami, US

Posted Date: 11/11/2025